Let’s take a closer look at the label of Goldfish Cheddar Crackers (bolded emphasis are mine, for ingredients I’ll discuss in detail below): Over the span of 30 days, 2.67 million Americans had eaten 8 or more bags of Goldfish Crackers. And in a survey that calculated how many bags of goldfish crackers or grahams people consumed in the previous 30 days, 2.67 million Americans had eaten 8 or more bags, while over 30 million people consumed one to three bags. Goldfish crackers are the second-most popular cracker brand in the United States, raking in $523.1 million US in sales in 2017. Why would we rely on the flimsy three pillars of cheap, easy and convenient to feed our children? Goldfish crackers don’t belong in a lunch box. Goldfish Crackers are not a healthy or even neutral option. One of the most popular items for kids are Pepperidge Farm / Campbell’s Soup brand, Baked Goldfish Crackers. The school day, summer or winter break activities, day camps and other non-school leisure activities usually involve preparing lunch or snacks. Parents spend a lot of time, money, thought and effort packing lunches for their children.
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